Newsletters: Print and online and email. (And even newspapers or online news sources like Vox and the New York Times are using newsletters to get information out to readers.) Best company newsletters.
Post event wrap ups and transcripts
Some releases are just statements. Look at all the statements in this news article. Do you think the journalist interviewed all these people? You just are hoping a reporter will use the comments in a story, Very common in politics and entertainment. (And these can often come on social media, especially from law enforcement and government)
Media Advisories (for announcements of upcoming events). You simply want the reporter (or public) to attend.
Various print and online publications: Purdue Alumnus
Prepared remarks: Common before and after speeches.
Media kits especially for big events, launches, companies.
Pitch letters and pitching. Pitching on social media.
Social media release: Not everyone you want to reach is a traditional media source (ie homeofpurdue.blog and @thehappyhours). “A social media release at its most basic is easy for readers to scan, includes elements (text, multimedia, etc.) that are easy to share, and offers readers ready access to a collection of associated, relevant information. A more traditional message lacks these features.”
Here is a template Shift Communications provides its clients.
“Whereas PR professionals used to target journalists to get a story placed, a social media press release is about targeting three different people: journalists, bloggers and most importantly, consumers. It needs to make sense to all of them individually.”
Brian Solis, co-author of “Putting the Public Back into Public Relations.”
COM252: Writing for the Mass Media 